On November 21st, we celebrate World Television Day, a moment to recognize TV as a powerful symbol of communication, connection, and global culture. Television has come a long way, from a linear experience to a more personalized, interactive, and on-demand one, and its transformation is far from over.
At Hexaglobe Group, we believe television still has endless potential to reinvent itself. Our mission is to keep driving that evolution forward.
To celebrate this day, BBright, SGT, and Hexaglobe, the three pillars of our group, share their perspectives on the challenges and innovations shaping the future of television.
Q1: We often say that content is king, but technology has become the kingdom. In your area of expertise, how do you connect technical innovation with viewers’ experience?
For Guillaume Arthuis, Founder and Managing Director at BBright, today technology enables true immersion in content: “Advanced telecommunication networks and innovations in live production tools make it possible to multiply captures and transmissions, ultimately allowing for an unprecedented level of personalization in the user experience”. He adds: “the continuous improvement of television displays and audio systems delivers a new kind of immersive experience”.
Jérôme Calentier, COO at Hexaglobe, emphasizes that the three brands’ innovation brings concrete value to broadcasters and audiences too: “By combining automation, scalability, and intelligent adaptation, we make innovation directly serve engagement, quality and a more captivating viewing experience.”
We connect technical innovation with viewers’ experience “by translating every innovation into a tangible viewer benefit”, according to Pierre-Alexandre, Executive Director at Hexaglobe Group.
For Laurent Dujardin, Managing Director at SGT, “at Hexaglobe Group, we leverage our expertise to provide technological solutions that serve content, resulting in an ever more unique user experience”.
Guillaume concludes: “So yes, content is king, but thanks to technology, we are constantly bringing the TV experience closer to reality. Content is king, let’s live the content.”
Q2: The shift toward IP, cloud technologies, and AI is reshaping how television is produced and delivered. Which of these transformations is having the biggest impact on your work today?
For BBright, the focus is made on the content itself. Guillaume explains that “whether it’s delivered to a TV, a smartphone, or any other medium, [the] mission is to ensure it is produced, transported, and processed under the best possible conditions.”
When it comes to emerging trends, Guillaume is clear: “the all-IP era is already here, the cloud trend may be behind us, and the real use cases for AI are still to be discovered”.
For SGT, what matters more than ever now is agility and flexibility: “Distribution platforms are no longer static: adding, removing, or modifying channels quickly are now essential requirements.”, highlights Laurent.
In addition, giving clients the ability to choose is important. This includes the choice of “infrastructure (on-premises, cloud, hybrid), the ability to combine HD and UHD channels on a single platform, with HDR, Dolby Atmos, and other features, and to distribute their content across multiple distribution vectors”, explains Laurent.
Although there are many trending topics in the industry, AI seems to be a focal point of current discussions. For BBright, “AI-based next-generation codecs are clearly a field to watch closely”. Laurent agrees and adds that “the introduction of AI into [the SGT] playout systems is a topic [SGT is] following closely”.
For Hexaglobe, the answer comes naturally as it reflects the ongoing innovations within the company: “Artificial Intelligence is having the most profound impact on how we manage, enrich, and deliver content. AI is integrated into our platforms to automate content analysis, generate metadata, and drive intelligent decisions.”, explains Jérôme.
Building on this point, Pierre-Alexandre adds: “Artificial Intelligence creates an intelligent media ecosystem. It allows for deeper content discovery and smarter automation, turning the entire value chain into a learning, adaptive system.”
Q3: If you had to describe the television of tomorrow, which innovations or technological evolutions do you believe will be the most decisive and how does the Hexaglobe Group contribute collectively to this vision?
Guillaume takes us on a trip down memory lane: “Television began nearly a century ago. It has always brought together families, friends, and citizens around major events, half a billion viewers watched humanity’s first steps on the Moon, and more than three billion tuned in for some Olympic Games or World Cups. The memories of every generation are built upon television images.”
Today, whether through traditional broadcast, streaming, or digital platforms, we should not forget what truly matters: the content itself, and the way we share it. For Guillaume, “this is the guiding principle of our group”.
When it comes to the television of tomorrow, according to Laurent from SGT, it will “merge all content distribution channels, enabling access to content anytime, anywhere”. Aligning with this vision, Jérôme also highlights intelligence.
But Guillaume explains that “it’s not one specific technology that will define the television of tomorrow, but a constant spirit of innovation and our vision to make it real”.
“Tomorrow’s television will fuse on-demand personalization with the intensity of live events. It will be autonomous, contextual, and orchestrated by AI”, concludes Pierre-Alexandre.
The Hexaglobe Group is building its core architecture by mastering each step:
- BBright is a pioneer in premium Ultra HD broadcast solutions. At the forefront of next-generation distribution formats and high-value content, the company delivers advanced IP transport, ingest, playout, and monitoring technologies.
- SGT is leading the way in TV playout automation & MAM software solutions in the broadcast industry and covers Tier-1 TV networks with broadcast facilities operated by its premium automation to regional TV with channel-in-a-box systems.
- Hexaglobe is well renowned for its OTT services covering the entire process from ingest to delivery, and specializes in building both live and VOD streaming services.
Together, we are engineering a fully agentic broadcast architecture designed to serve both the power of live content and the precision of personalization.
For more details, please visit hexaglobe-group.com
